Anytime Fitness - Telford
Concepts Group were appointed to deliver a comprehensive refurbishment of the existing Anytime Fitness club in Telford. Having originally completed the full fit-out of the facility in 2014, along with several smaller refresh projects for the previous franchisee, our team had an in-depth understanding of the building and its operational requirements.
The brief was to significantly enhance the layout, design scope, and overall aesthetic of the club, bringing it in line with the latest Anytime Fitness brand standards while improving functionality and member experience.
The Challenge
The project required a significant design upgrade within the constraints of an existing building. The gym floor layout needed rebalancing, as the studio footprint limited the development of a larger functional training area
The entrance area also required remodelling to improve flow and create space for a new recovery zone, all within the existing footprint. These works had to be delivered within a strict two-week shutdown period, demanding careful planning and coordination.
The Solution
We reduced the studio size to create an expanded functional training space on the first floor, enhancing flexibility and flow. The studio was upgraded with glazed bi-folding doors, halo purple feature lighting, and track spotlights to create a modern training environment.
The entrance was reconfigured through relocation of the office, allowing for a new member entrance and dedicated recovery zone. Branded elements including a wooden slatted feature wall, planters, halo lighting, specialist flooring, and refreshed decoration were introduced throughout.
All works were completed within the two-week programme, on time and on budget, delivering a refreshed, contemporary facility aligned with current brand standards.
At short notice and with a tight schedule, Concepts Group delivered a high-quality refurbishment of our facilities. The Concepts team worked efficiently to ensure we reopened on time, despite additions to the scope. Throughout the project the team maintained clear communications and, in the background, developed solutions to design challenges, which improved the overall result. We would highly recommend Concepts group.
William Arnstein | Anytime Fitness - Franchisee
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